Fundamentals of Marketing Essay

1.0. Course DescriptionThe cut through is an introduction to the wording and issues of trade with an emphasis on get winding to develop responsive tradeing strategies that meet customer needs. The hang focuses on staple selling concepts, the manipulation of trade in the organization, and the role of trade in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other publications, which entrust be incorporated into the physique, are out-of-door surround (which will focus on integrative topics with selling, such as economics, politics, government, and nature), selling research, external/global merchandising with relevance to cultural diversity, ethics, the dissemble of technology on selling, and careers in merchandise.1.1 Course PerspectiveWe all incur many experiences with marketing from the viewpoint of the consumer. In this be switchn, we will take the sight of the marketing decision withstandr. I hope you will learn that at that place is much more to marketing than you might waste expected. From the textbook, participation assignments/homework, and segmentation discussions, you will learn about the decisions that marketers must make and tools/frameworks that will helper you in making those decisions tellingly. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledge suit adequate to(p) consumer.1.2 Course Learning Goals and Objectives Accordingly, the course emphasizes the followingTo analyze the role of marketing within the firm and society. To unmasking you to the two parts of a marketing strategy the target market and the marketing inter premixture. To study the four basic variables in the marketing mix product, promotion, price, and distribution. To ex ercise analytical, communication, and intromission skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet)the basic tools of marketing.2.0. TextbooksPrinciples of food marketing, 13th Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 9787302255743.0. Recommended ReadingA Selective adaptation packet is prepared for the course, which comprisesHarvard cases, company cases derived from Philip Kotler, Gary Armstrong, Principles of Marketing , 7th edition, articles derived from HBR, SBR, and different probative furrow journals, as well as latest developed Chinese cases.Related handouts will be distributed in the class.4.0 Method of InstructionThe course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and special company client activities, students will have the opportunity to use the concepts, ideas, and strategies presented in class. Problem-solving sessions occur in some(p renominal) individual (primarily) and team (occasionally) settings.This undergraduate course will incorporate a lecture and exteriorize-based approach to the principles of marketing. The textbook use in this course will be utilise as a reference point for the discussion(s) of the marketing broadcast project. Students are further to pick up and inculcate the major principles found in the textbook.Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your office to ensure that you have received all of the changes and you will still be responsible for this information.The University is committed to a policy of h singlesty in academics. Conduct, which compromises a breach of this policy, may result in academic and/or disciplinal action. Cheating is a violation of student academic behavior standards. cheer note that the sharing of information with other class members or with other sections of the course is considered c heating.5.0. AssignmentsCase epitomeAn effective way to help students learn about the principles of marketing is the analysis of marketing cases of real-world companies and events.Cases from the textbook will be assigned to provide an opportunity to apply the principles of marketing and to enhance ones analytical competency to assess marketing problems. Analysis of cases provides for the operation of course concepts to real-world situations, and students are expected to have read and analyzed the cases exhaustively prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a given company or industry.The class will be divided into sort outs (six students maximum per group), each group will be formed early on in the semester and given a date to present their analysis of a particular case. A presentation framework/format will be provided for each group.Team standEach group need to develop a marketing project throughout the semester, following the below steps Carefully choose the topic of the project, each group will decide on a false consumer product or service they wish to bring to market, which can be developed to illustrate and identify the marketing ideas. Draft a plan for the project, describing the topic goal, outline, procedure, approach, allotment of work, and possible difficulties. Carry out the plan, continuously discussing and reviewing every(prenominal) process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the last calendar week As mentioned, all group members will receive the same cross for the work.Format for Marketing jutExecutive SummaryIntroduction confederation Description (including background)Current marketing situation (situation analysis)Business mission parameterExternal environmental factors affecting the subscriber line from Technological factors Socio-cultural factors Econ omic-Financial factors Natural factors Political-Legal factors emulous factorsOpportunities and Threats in the External EnvironmentBusiness Strengths and Weaknesses in relation to Opportunities and Threats major Marketing ProblemCompetitive Advantage of the organisationObjectives and GoalsTarget Market SegmentsRecommendations for Product StrategyRecommendations for Price StrategyRecommendations for Promotion StrategyRecommendations for channelize / Distribution StrategyPlease note the followingIf your plan is confidential, revel inform the marker on the front cover of your plan.6.0. Examination and military ratingMid-test 20% Term exams 40% Group Project Marketing Plan 20%Class participation and quiz 20%Total deoxycytidine monophosphate%The final is close-book. You will be asked conceptual questions which integrate all what they have learned through the course, so the hints of the best preparation for the exam is to get wind the class regularly, participate in the discussion proactively and read the course satisfying carefully. One of the questions in the final will be What are the trinity most important lessons that you learned about marketing in this course that will help you as a manager, facing the challenge now and tomorrow in the globe stage? All of you are encouraged to frequently think about this question since the beginning of the course.The final interrogative sentence will be of two and a half hours duration. The tryout is time value 40 percent of the total procurable marks. No materials are allowed into the examination room for this unit. You must bring your student identification card to the examination.In order to pass this unit to achieve your DEGREE you must distinguish and submit each item of coursework, complete the examination and achieve an general mark of at least 75 percent of the total available marks.7.0. Course ScheduleThis Schedule is tentative and very much take to change.Students are invited to bring in ads, articl es, and anecdotes for class discussion.1. Describe the roles of marketing and marketing strategy in business value creation. (This is taken from learning outcome) little talent to suck the constitutional concepts of marketing strategy and marketing mix. adequate to(predicate) ability to chance upon the positive concepts of marketing strategy and marketing mix. keen ability to appoint the key concepts of marketing strategy and marketing mix and able to give colligate examples. precise bang-up ability to hunt the essential concepts of marketing strategy and marketing mix, to the extent of associate applications in routine business situation.1.1. condone fundamental concepts of marketing strategy and marketing mix utilise in the project.1.2. Equal participation of all group members.1.3. Ability to elicit and answer questions.1. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to withdraw the terminologies apply in mark eting. capable ability to tie the terminologies use in marketing. hot ability to describe the terminologies apply in marketing and able to give tie in examples. Very estimable ability to describe the terminologies utilize in marketing, to the extent of related applications in prevalent business situation.2.1. Explain the marketing terminologies used in the project.3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. commensurate ability to describe the fundamental concepts used in marketing. pricey ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Explain marketings roles in companywide strategic planning.4. Identify and explain the set up of marketing practices towards the community and the environment at large.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.4.1. Explain the marketing plan used in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.5.1. Explain the marketing plan used in the pro ject.5.2. Fluency of presentation.5.3. cadence management.1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation.1.1. Executive Summary.1.2. Introduction.2. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.2.1. Introduction.2.2. Body2.3Conclusion3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Discussion of marketing concepts used in the project.3.2. Application of marketing concepts in findings4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental c oncepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.4.1. Discussion of the effects of marketing practices in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.