Customer service Essay

Theres room to grow the hamburger business in Siameseland, as consumption remains low compared with other fast aliment categories, and there are few players in this segment. A competitive returns exists when the firm is able to deliver the same benefits as competitors but at a lower cost or deliver benefits that exceed those of competing products. In case of Carl jr., the resources and capabilities together form its distinctive competencies. These competencies enable innovation, quality, and customer responsiveness, all of which can be leveraged to create a differentiation advantage as follow Reputation.Over the last 65 years, Carls Jr. has build a genius as Americas premier burger chain, and is know as the place to go for big, juicy, delicious charbroiled burgers. Today, there are to a enormouser extent than 1,249 Carls Jr. restaurants worldwide. Value Creation The firms make value-creating activities, the firm operates in a value system Includes partial card assistant an d an all-you-can-drink beverage bar. Sustainability of competitive advantage -Requires customer loyalty, a great location, unique merchandise, proper distribution channels, good vendor relations, a reputation for customer service, and multiple sources of advantage. Brand = Authentic pension American burger smell = Highlight the quality and volume of fresh ingredients and value in every bite of juicy, charbroiled meat. Location = Carls Jr. has been strategic with the location of to each one branch, selecting to be in the heart of cities in areas crowded by twain Thais and foreigners alike. Customer service = All burgers are made to order and the give away places a heavy emphasis on excellent guest service to enhance the overall dining experience.(Provides a quick-service experience) With their wide variety of premium burgers, all made-to-order using the freshest quality ingredients to customers which is a big digression to McDonalds or Burger King which often have burgers si tting nigh for a while. These are just some of the reasons why Carls Jr. has achieved such tremendous success around the world. With confident that the premium victuals and facilities of the Carls Jr. brand will resonate with the discerning Thai consumer.