Impact of Media

Media plays a signifi mintt role in our nightclub in the present scenario. It is all around us, from the shows we watch on telecasting, the harmony we listen to on the radio, to the books and magazines we read each day. Television, more than any of the otherwise Medias, achieves myriad different goals.We live in a fascinating arena and an even more fascinating fiat. In this day and age, living without engineering science feels utterly impossible and life without the media is simply unimaginable. Media provides us with entertainment, information and comfort.The media influences flock in different ways, some positive and some controvert. It is important to achieve although media can have a positive effect on society too much exposure to television, computers, or magazines can lead to ulcerous effects. The media gives people a way to connect with one another through news updates or even social networking. Most everyone wakes up in the morning grabs the newspaper, computer, or flips on the television to educate themselves on the worldly happenings of that day. Research has revealed that media is responsible for influencing a major part of our daily life. Media reach to a transformation in the cultural and social values of the masses. Media can bring about a falsify in the attitudes and beliefs of the common man. Media has a direct impact over the lifestyle of society.POSTIVE AND NEGATIVE IMPACT ON MEDIAAn individual developmental level is a critical factor in determining whether the medium will have positive or negative effects.Research conclusion are given by the physicianPhysicians can change and improve childrens television viewing habits. Canadian children watch uppity amounts of television. There is a relationship between ceremonial occasion violent television programming and an increase in violent behaviour by children. ebullient television watching contributes to the increased incidence of obesity. Excessive television watching may have a deleterious effect on information and academic performance. Television is an effective way of advertising products of various ages.The media ilk television, radio and the Internet increase an overall cognisance of the masses. They enhance the cosmopolitan knowledge by providing us with information from all over the world. watchword broadcast through different media helps us know about the day-after-day events in the world. News, tele-films and documentaries revolving around social issues increase a social awareness in children and develop their concern towards society.Media serve as the best sum for a speedy spread of news about important incidents or events. The news that has happened in the remotest corner of the world can reach us within minutes.Movies and television programs often show characters using drugs and alcohol and spicy in violent behaviors. At a developmental stage when teens render greater freedom and independence, the glorification of drugs, alcohol, risky s exual and violent behaviors in the media make it challenging for teens to make responsible behavioral choices.CONCLUSIONMass media has become an entire part of our lives and can not be separated from our life. Particularly for the urban people, the need for information is more important than ever. Our values and way of life in the society in this information era are potently influenced by the mass media like newspapers, TV, radio, video, and the internet. The full range of unfiltered media is now easy to intimately of us by using a parabola and satellite transmission. We can buy many kinds of videos freely. Access to the internet is easy and inexpensive almost everywhere.We can find many kinds of information using the internet technology. Media is the most powerful tool of communication. It helps promoting the dependable things on right time. It gives a sure exposure to the mass audience about what is right or wrong. still though media is linked with spreading fake news like a fire, but on the safe spatial relation, it helps a lot to inform us about the realities as well. There is a positive and negative side in every activity. Depends upon the individual, the media have both the sides to use in right and wrong way.