Potential Market Segmentation

Since the raw materials are very much available in our country, I have decided to give the produce an indigenous image. Sandwood is a signifier of talcum powder that provides the consumers with processed sandal mixed talcum powder in bottles. For the marketing purpose of the product I have decided to launch leash product lines. The Sandwood would be launched in the market at 150 gms. 100 gms. and 50 gms bottle. I have set a reasonable price for the product so that all in all kinds of people can afford to buy this talcum powder. I have targeted a huge market segment for the product.Bangladesh s a large populated country. Lots of people are looking for such a product. Sandal mixed Talcum Powder are not available all the time. My target market includes health conscious people, women, children & many other consumers, which I have segmented from the Demographical, Geographical, Psychographical & Behavioral point of view. production Potrayal I am a Brand managers of a consumer product in a domestic company. The top management asked me to favor a product to segment the potential market and we choose Talcum Powder. The description of the product is given below.Product Talcum Powder Brand Name Sandwood Plastic Bottle Container Size Price 1 50 Grams Taka 100. Product Features Its Total skin comfort. Feel better than regular talcum powder. Keep the body fresh for a long time. It has a classic scent. Product Ingredients pictorial sandal, Talc, hydrated magnesium silicate, Scent We choose this very product because normally there are much talcum powder produced for women and many of them have been produced for some(prenominal) male and female but there are very few company that produce women talcum powder and most of them are produced outside Bangladesh.